Richard Dawkins, IIRC - I think it comes up in the final chapter of "The Selfish Gene". At least, that's where I first read the concept, and I think he coined the phrase.
Meme, in my head anyway, means "me! me! talk about me!" ... Not that that's ever a problem and i wouldn't slag anyone off for it, since it's practically the whole point of LJ anyway.
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